Travel 
BrownDirectMarketing principals have developed and implemented direct marketing acquisition and loyalty programs for the travel industry. Most notably, Gail Brown, agency CEO, partnered with United Airlines while they were operating under bankruptcy protection. The team’s challenge was to minimize costs while simultaneously increasing airline ticket sales. Strategically, by using data collected, high value and high potential customers were identified. Behavior of these groups was evaluated to help build creative templates for development and data models for streamlined operations. This resulted in $2 million+ incremental flight revenue, growing ROIs by 300%. Gail and her staff developed and executed over 600 programs annually – online and direct mail – and mailed over 50 million packages across 8 unique lines of business.
Industry Expertise
BrownDirectMarketing principals have developed and implemented direct marketing acquisition and loyalty programs for the travel industry. Most notably, Gail Brown, agency CEO, partnered with United Airlines while they were operating under bankruptcy protection. The team’s challenge was to minimize costs while simultaneously increasing airline ticket sales. Strategically, by using data collected, high value and high potential customers were identified. Behavior of these groups was evaluated to help build creative templates for development and data models for streamlined operations. This resulted in $2 million+ incremental flight revenue, growing ROIs by 300%. Gail and her staff developed and executed over 600 programs annually – online and direct mail – and mailed over 50 million packages across 8 unique lines of business.
Industry Expertise