Telecom 
In the highly competitive telecom industry, it pays to partner with a direct marketing team that has experience working with some of the largest telecom providers. BrownDirectMarketing principals have managed acquisition and retention programs for AT&T, BellSouth and Sprint. Working with regional provider SunCom Wireless, BrownDirect principals were responsible for developing new growth strategies. Key successes included developing a prospect segmentation strategy with key messaging and offers relevant to each segment. Creative templates utilizing variable text were designed to maintain cost efficiencies.
Industry Expertise
In the highly competitive telecom industry, it pays to partner with a direct marketing team that has experience working with some of the largest telecom providers. BrownDirectMarketing principals have managed acquisition and retention programs for AT&T, BellSouth and Sprint. Working with regional provider SunCom Wireless, BrownDirect principals were responsible for developing new growth strategies. Key successes included developing a prospect segmentation strategy with key messaging and offers relevant to each segment. Creative templates utilizing variable text were designed to maintain cost efficiencies.
Industry Expertise