Pharma
We are proud of our previous experience in the pharmaceutical industry and have been fortunate to partner with world class corporations including AstraZeneca, Pharmacia & Upjohn and Schering Plough. For GlaxoSmithKline we developed an offline Allergy Rewards program that was successful in identifying Flonase users and driving compliance. As an added component to the program, and a way to gain efficiencies, we added online channels for outbound and inbound communications.

Web landing pages were developed that permitted online registration at a lower cost than direct mail. In addition, online profile collection permitted future communications to be delivered via low cost email.





Industry Expertise