Insurance 
Our unparalleled experience in the insurance industry has yielded unprecedented response rates, thereby dramatically improving clients’ ROIs. During their tenure working on Liberty Mutual, BrownDirect’s team developed direct marketing solutions that grew the client’s business while decreasing costs.
Industry Expertise >
Our unparalleled experience in the insurance industry has yielded unprecedented response rates, thereby dramatically improving clients’ ROIs. During their tenure working on Liberty Mutual, BrownDirect’s team developed direct marketing solutions that grew the client’s business while decreasing costs.
By applying direct marketing best practices enhanced with advanced analytics, the ROI improved by 166%. Key strategies included:
- Targeting – communicating with more of the “best customers” more often
- Testing – performing 3-5 monthly tests
- Timing – reaching prospects when current policy is expiring
- Costs – effected significant reductions
Industry Expertise >