Creative

Situation

• Community-based organization of concerned citizens established to ensure that development in the area of East Midtown be sensible
• Urgent goal to build awareness/draw media attention to the issue and encourage community involvement — yet was utilizing outdated and non-existing marketing materials

Solution

• Employed cost-effective guerilla marketing strategies to reach a highly targeted audience
• Utilized multiple channels: Website, blogs, emails, direct mail and newsletters.
• Developed brand personality, look and feel
• Replaced outdated and low-functionality website
• Developed creative solutions that engage local community as well as politicians and media

Situation

• PetDreams products (pet cratewear and bedding) have been sold through pet stores and direct to the customer via its website
• Company had performed well despite minimal marketing efforts
• Pressure from new market competitors was eroding market share

Solution

• Develop an integrated (direct mail and email) marketing strategy, targeting both retailers and consumers
• Create a compelling brand character — typography and graphics
• Execute strong, compelling offers — “free shipping” and “money back guarantee”

Situation

• Organic Finish is an organic dry cleaner that offers environmentally friendly dry cleaning and hypoallergenic wash & fold laundry services
• Looking to expand product offering by placing inserts with local retailers, starting on the Upper East Side and then quickly expanding throughout Manhattan and the 5 boroughs

Solution

• Develop a compelling two-sided insert promoting Organic Finish
• Utilize direct marketing best practices — encourage consumer to call 800 # for pick up and delivery service
• Develop brand personality, look and feel — to be used across all channels

Situation

• Tropical Zion, a wholesale floral company, has been targeting high end floral design companies and is looking to expand its offering to include weddings and corporations.
• Need to develop a marketing and communications plan targeting first the wedding market to increase the number of active customers, while maximizing revenue at the least possible cost.

Solution

• Conduct a thorough competitive review of overall floral industry: Trends in flower marketing, market size, consumer needs and insights.
• Conduct a comprehensive review of U.S. flower market for weddings—specifically in the Tri-State area.
• Employ cost-effective marketing strategies to reach highly targeted segment.
• Utilize third party web site postings.
• Build database of email contacts.
• Create quarterly newsletter.