B2B 
BrownDirectMarketing principals have partnered with many B2B Fortune 500 clients throughout their careers. For Xerox, the challenge was to develop direct marketing communications that would support the sales force. Through precise targeting at the C-level and attacking the barrier to purchase, the team was able to demonstrate the benefits of Xerox products: High quality with no breakdowns at a low cost. An integrated online and offline campaign was created. Program responses, sales and ROI outperformed projections by 27%.
Industry Expertise >
BrownDirectMarketing principals have partnered with many B2B Fortune 500 clients throughout their careers. For Xerox, the challenge was to develop direct marketing communications that would support the sales force. Through precise targeting at the C-level and attacking the barrier to purchase, the team was able to demonstrate the benefits of Xerox products: High quality with no breakdowns at a low cost. An integrated online and offline campaign was created. Program responses, sales and ROI outperformed projections by 27%.
Industry Expertise >